So you are out on a journey of getting some digital services from a professional service providing company?
This is probably the best decision you’ll ever make as a marketer. But how can you be sure if the company is right?
The only possible way is to know the potential questions you would be asking and even more importantly to know what answers to look for.
We are going to share those key questions you need to raise with a digital services providing company before partnering with them.
So let us get started!
TYPE OF COMPANY
- Are you a major account or a small digital services providing company?
- The first thing is to look for exactly what type or level of company you are dealing with.
- Are you an inbound or outbound service provider?
SERVICES & PROCESSES
- How will you tailor your services to meet my goals?
- What do you think would be an initial plan?
- Which part of our business would be covered through your services?
QUALIFICATION & MANAGEMENT
- How and where do you get your work done?
- How are team members qualified?
TOOLS & TECHNOLOGY
- What tools you work with?
- How well your tech meet our business needs?
TEAM AND TALENT
- Who will be doing our campaign?
- How are you going to fill a skill gap, if ever one arises?
EXPERIENCE & REPUTATION
- What service does your company specialize in?
- How much experience do you have?
- Can you site other clients and your work for them?
- What is your reputation in the industry?
MEASURING PERFORMANCE & SUCCESS
- Can you state the overall KPIs of the campaign?
- How will performance be tracked and reported and how frequently?
PROJECT TERMS AND SPECIFICS
- What will be the end goals of the campaigns or the overall project?
- What will be our role?
- Can you tell us more about your pricing?
Conclusion:
Choosing the right digital services providing company is the first step to let someone hold your hand and guide you through. Don’t just rush, take your time, do a proper research on your own. Ask the questions stated above and be sure you have chosen the right one for the success of your business. With these potential questions outlined above, you are very much close to picking the right marketing partner for you.
